Verasity’s team of media, technology and blockchain experts has released a video player system that offers video publishers and creators a way to enhance their audience’s video engagement by rewarding viewers for watching a video. Publishers can now do this without changing their current video workflow. Viewers can do so without changing their platform preferences. Viewers watch great content and receive VRA, a cryptocurrency as a reward for their attention. The goal is to improve the online video engagement, increase publisher monetization and therefore create a fairer online economy. VRA is a token used as a medium of exchange exclusively for the online video economy.