Prix BAT du jour

Ledby Brendan Eich (creator of JavaScript and co-founder of Mozilla), BasicAttention Token (BAT) project is an open-source, decentralized ad exchangeplatform built on the Ethereum platform. The project seeks to address fraud andopaqueness in digital advertising.

Thetoken aims to correctly price user attention within the platform. Advertiserspay BAT to website publishers for the attention of users. The BAT ecosystemincludes Brave, an open-source, privacy-centered browser designed to blocktrackers and malware. It leverages blockchain technology to anonymously andtrack user attention securely and rewards publishers accordingly.